Introduction toKeely Woods
Hi, I'm Keely. Someone you trust thinks it’s time you met me for a friendly chat about your finances.
They're a client of mine — and they care about you enough to share this page. Chances are, they thought: "You'd really get on with Keely and her team at Lucent Financial Planning."
So here you are — on the page our clients share when they think someone they know could benefit from my honest, thoughtful financial advice (even if you're not actively looking for it yet).
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Wait — What Is This?
We know. This is a slightly weird way to land on a website!
But here’s the deal: A friend, family member or colleague shared this page with you because they thought you might be facing a big financial decision — or at least wondering what to do next.
💬 Maybe you’ve talked about retirement.
💬 Maybe you’ve just inherited something.
💬 Maybe you're selling a business or… simply winging it with money stuff and hoping for the best.
Whatever the reason — you’re here. And I'm glad.
Book a Meeting with Me
What Happens if You
Reach Out to Me
I get it—money can be a source of stress, confusion, or even fear. You may have procrastinated over seeking advice and that's why someone you trust has sent you here.
At Lucent, we’re here to lighten the financial load. My mission is to help you feel empowered, confident, and in control of your financial future. With my no-nonsense, independent advice, you’ll gain clarity and confidence to start living life on your terms.
Here’s how you can get in touch with me:
Book a Free Discovery Call
I will ask about your current situation, what's worrying you, and what you want life to look like.
No cost. No commitment. Just a friendly chat.
Send Me a Quick Email
Prefer to type? Feel free to ping me an email with your questions or share what's going on in your life.
No fancy form-filling required!
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Listen to Our Podcast
To get a better feel for me and our experts, stream our podcast 'Juggling Mind & Money'.
Fun and insightful episodes.
What Our Clients Say After Working With Us
We have helped countless clients in Birmingham and across the Midlands achieve financial peace of mind, freedom, and happiness.
Here’s what a few of them have to say...
"I'm really happy with their service! They took the time to understand my unique situation and goals, ensuring every recommendation aligned perfectly with my needs."
"From the very first moment of meeting, we were made to feel so welcome. We felt so relaxed and at ease. We felt staff were honest and trustworthy and talked in a way we understood."
"Steve understands our objectives, listens to our needs and what we require. He advises us how to best achieve our goals and encourages us to go ahead with our retirement. We are very happy with the current progress."
"We have used Lucent for several years and found them outstanding advisors. Steve Rowe is an outstanding example of how a brilliant advisor can turn around even the most sceptical client."
"Keely has been excellent in explaining so we clearly understand our pensions and investment options. The outcome has exceeded our expectations, the service we have received from Keely Woods has been exceptional."
"We have been with Steve for over 10 years. We have got to treat him as a friend now. Steve has guided us through some tough times on the way to retirement, we have always trusted his judgement."
"Steve has also stepped in with advice that has saved a significant amount in taxation over the past year and helped me in readiness for retirement."
"Luke has listened and understood our needs and provided very thorough explanations of our options to enable us to make a very informed decision."
"From the very first moment of meeting, we were made to feel so welcome. We felt so relaxed and at ease. We felt staff were honest and trustworthy and talked in a way we understood."
"Steve I would like to thank you for your support, understanding and advice. You have provided us with clear and concise details enabling us to make informed decisions."
"It took me a while to find the right financial planners, I wanted someone who was interested in doing the best for me and not just interested in what I would be worth to them. I definitely found that and more at Lucent."
"Keely has removed the “fear” from managing my financial assets - an important outcome for me. I am also happy with the outcomes in terms of the performance of investment decisions that I have made."
"Luke has provided a plan, based on investment advice, that allows us to meet our objectives. We have retired and our lifestyle has actually improved!"
Not Ready to Reach Out?That's Absolutely Fine.
I'm not here to pounce. I'm here when (and if) you’re ready.
This isn’t one of those “free calls” where you end up on a mailing list, spammed forever with webinars and wealth workshops. We can’t be bothered with that! There’s only so many people I can help, and I only help those who value my independent advice.
We’re proudly small, intentionally human, and deeply committed to getting this right — for you. So if something’s niggling at you — financially, emotionally, or just in the “surely I should know more about pensions by now” sort of way.
This is what we promise when you are ready to reach out:
Independent Advice
No cookie-cutter solutions here. We provide independent advice that is tailored around your lifestyle, ambitions, and financial situation.
Expertise You Can Trust
Our team combines years of experience with cutting-edge financial strategies, ensuring you receive the best guidance tailored for today’s world.
Friendly, Fun, and Honest
We’re not your typical financial planners. With us, you’ll get down-to-earth advice that cuts through the noise and keeps things light, fun and simple.
The Lucent Community
Our clients have a lot in common with each other so that’s why we’ve built a loyal community where we share the fun things in life.
So Who Are Lucent?
We’re independent, Chartered financial planners. But don’t let the word “planner” conjure up images of spreadsheets and grey suits. We’re actual humans who help other humans figure out how to:
- Stop second-guessing their financial future
- Make confident, values-led decisions
- Feel more in control (and less overwhelmed)
- Live the life they actually want — not just the one they’ve drifted into
We don’t sell products. We don’t do generic. And we don’t judge your past financial choices — promise.
We’re Probably a Good Fit If...
- You’re approaching retirement and unsure what you can really afford.
- You’ve inherited money and want to use it wisely (but haven’t a clue where to begin).
- You’ve built wealth but need help making sense of it.
- You’re navigating a big life change: divorce, bereavement, business sale, blended family.
- Or you’re just thinking: “I should probably sort this out…”
Sound familiar? Then we should talk.
The Small Print (But Still Worth Reading)
This page is shared privately — usually by a lovely human who’s worked with us before and thinks you might benefit too. There’s no referral scheme, they only benefit from the satisfaction that you will benefit from the same level of care they received from us.
Quite simply, this is a quiet endorsement from someone who trusts us — and thought you might like a friendly nudge.
We’re regulated by the Financial Conduct Authority (FCA), and we always act in your best interests. Always.
Still Reading? That's a Good Sign.
Don't let worries about your money or finances give you a bad night's sleep. A quick chat with me will help you regain confidence, reduce stress, and show you a pathway to building a secure, worry-free financial future.
- Do you want to understand the options available to you and your family for a more secure financial future?
- Do you have lots of different pots in different places and you’re unsure what to do with them all?
- Do you not fully understand the way your money works and you find managing your finances boring?
- Do you have anxiety that holds you back from enjoying your money?
If you answer yes to the above, get in touch with me.
FAQs
Yes! Lucent Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority, and entered on the Financial Services Register (https://register.fca.org.uk/) under firm reference number 945107. You can get more information in the footer section of this website.
Please note: The Financial Conduct Authority does not regulate Inheritance Tax Planning, Tax Planning or Business Planning.
Yes! We are proudly independent and provide unbiased financial advice to all our clients. We are not part of a broker-dealer, nor are we tied to any financial institutions or financial products.
Yes! I hold Chartered status with the Chartered Insurance Institute (CII). Chartered Financial Planners are considered as the highest qualified in the UK. To maintain Chartered status, I am required to maintain my standards through on-going professional development, adhere to the CII's code of ethics and demonstrate a commitment to delivering high-quality service to my clients.
No. Whilst our main office is located in Solihull, many of our clients come from all areas of the United Kingdom. We can serve you equally well whether you prefer to meet us in person or by video call.
Preferably, but I'm also available to chat on video call.
Absolutely! Many of our clients have switched to us from other providers, some of which are the large financial institutions that make the headlines for the wrong reasons!
They most certainly are - and we are proud of every single one! Our clients value the 'je ne sais quoi' we put into forging deep and meaningful relationships and are only too happy to share their Lucent experience on independent rating sites.
Still have questions?
If you've got a question we haven't answered, we'd love to hear from you.