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Our Process

This is human-led financial planning with the support of a friendly team of chartered financial planners.

Fun, friendly, focused financial planning.

We help you to make the most of your money, so you can enjoy your life and be confident that your money is working for you.

Planning for your future should be exciting, and we make sure that it is.

Kate, Luke and Keely.webp

A simple, straightforward approach to advice.

The Journey

Lucent - The Journey_edited.png
Lucent - The Journey.png


Getting to know you

We’ll explain how we work and learn about your life goals, available capital and attitude to risk. We’ll provide our terms of engagement so you have a clear understanding of how things work.


Building the plan

We’ll design and create an exciting Life Plan unique to you, your goals and your profile, including extensive financial forecasting and recommendations based on our first meeting. You won’t pay anything for the plan at this stage.


Presenting the plan

We explain your personalised Financial Plan and back up our recommendations; the strategies, tactics and costs. We can explore other scenarios and edit the plan, where necessary.

Lucent - The Journey.png


Doing the research

This stage helps us create a robust financial plan that works hard for you. We do our homework to make sure your money can help you to achieve your goals. We also decipher the small print so there are no nasty surprises.

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Ongoing Support & Review

Our ongoing service is offered where we believe this is of benefit to you. We monitor the products and make incremental changes where necessary, update you on the fund performance and legislation, and keep you focused during volatile markets. You also get 24/7 online view of investments progress through our client login.

What it costs

You deserve straightforward pricing, with no nasty surprises. That’s why we tell you our pricing up front.

First meeting:

You won’t pay anything for your first meeting.

Financial Plan:


This fee is payable after your plan has been presented at the second meeting.

If, after the meeting, you can honestly say it’s been of no use to you and you do not like how we present financial planning to you, then you would not want to work with us going forward so we will waive this fee.


At the second meeting you will be presented with a full, personalised Client Agreement containing details of proposed fees, so you know exactly what you will pay if you instruct us.

As a guide, our implementation fees comprise:


Commission Only

For pensions and investments

For protection products

This includes analysis and recommendation (if more than 2 pensions for transfer are reviewed there may be additional charges), plus 1.50% of the amount invested.

In the case of protection, we are paid by commission from the protection provider.

Ongoing fees:


per annum

This covers the continued management of your portfolio and the ongoing financial planning service, with a minimum annual adviser fee of £3,000.

Typically our clients pay between 1.2% -1.3% for everything provider, investments and advice.

Why is it important to look at total costs?

We pride ourselves on a valuable, competitive and cost-effective solution. Typically, our clients pay a total of between 1.2% -1.3% for everything – this includes the ongoing charge for our continued service, plus any charges relating to the provider and the investment funds. It is important to compare across the total of all costs to ensure that you are receiving value for money and service.


Standard Advice:



Pension 1 – worth £350,000





Investment 1 – worth £150,000

Financial Plan Creation



Financial Review, Analysis & Implementation


Policy Arrangement & Implementation (1.5%)

£500,000 x 1.5% = £7,500
TOTAL = £11,750

Complex Advice:



Pension 1 – worth £300,000

Pension 2 – worth £150,000




Investment 1 – worth £100,000


Venture Capital Trust (VCT) - worth £300,000

Financial Plan Creation




Financial Review, Analysis & Recommendation




Policy Arrangement & Implementation (1.5%)


£550,000 x 1.5% = £8,250


Complex Policy Arrangement & Implementation (2.5%)


£300,000 x 2.5% = £7,500


TOTAL = £20,000


of our client community would recommend us to someone they know.

Lucent Client Survey, 2022

What our clients say about us:

"Luke has been a star, helping and advising us, he has explained very clearly all the questions my wife and I have asked"

Jonah, Stourbridge

“Wonderful service from Steve and Kate. Thanks for making me name the date for the big R”

Jayne, West Midlands

"I find it difficult to find fault with the excellent service I have received"

Amanda, Warwickshire

David, West Midlands

What one of our clients, Phil, has to say:

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